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blue and green swirl icon with water drop shape in center with building momentum written out in bold gray text

Building Momentum Logo

Designed the Building Momentum logo for Zurn Elkay’s 2023 National Sales Meeting. The graphic element incorporates both Zurn Elkay green and blue, with green representing sustainability and blue relating to water. The swirling wave provides motion within a building block shape. In the negative space, the center can be viewed as either a water drop …