Designed the Building Momentum logo for Zurn Elkay’s 2023 National Sales Meeting.
The graphic element incorporates both Zurn Elkay green and blue, with green representing sustainability and blue relating to water. The swirling wave provides motion within a building block shape. In the negative space, the center can be viewed as either a water drop or leaf. The italic text conveys movement, the boldness relates to strength, and the color is Zurn Elkay gray.
